Brand Design
The Cloak Room - Astro Shop of Magic & Intuition
A soul-led brand identity for a spiritual gift shop that speaks in crystals, cosmos, and clarity.
"The Cloak Room" is a conceptual branding project built around a fictional metaphysical store that sells crystals, astrology tools, and other spiritual gifts. My goal was to design an enchanting brand experience that invites customers into a universe of intuition, magic, and high vibrational beauty. From color palette to typography, every decision was rooted in energetic alignment and spiritual symbolism, blending my love for design with my holistic sensibilities. This project demonstrates how I bring soul and strategy together, even in self-initiated work.
Year :
2022
Industry :
Retail/Spirituality
Client :
Conceptual Brief (Passion Project)
Project Duration :
1 week
PROBLEM :
Most metaphysical shops are either too chaotic in design or overly minimal, lacking the personality and magnetism that truly reflects the spiritual tools they offer.
SOLUTIONS:
I developed a mystical yet modern brand identity that celebrates raw beauty and feminine cosmic energy. With rich textures, deep purples, golden accents, and lunar motifs, the design invites users into a sensory and emotional journey, just like the products themselves.
CHALLENGE:
Designing a brand that feels both grounded and elevated, avoiding clichés while staying true to the whimsical and witchy world of crystals and astrology.
SUMMARY:
This project allowed me to stretch my visual storytelling skills and create a brand concept aligned with my own values: clarity, intuition, magic, and transformation. Though conceptual, it reflects the exact kind of spiritual-aligned branding I offer real clients in the wellness and metaphysical space.
