Your Journey Companion

Your Journey
Companion

Mission

Designing for Meaningful Expression

I help founders, creators, and conscious businesses bring their vision into form through experiences that feel aligned, intuitive, and true to their essence. Using emotionally intelligent UX/UI, purpose-led branding, and a touch of cosmic perspective, I craft digital spaces that inspire trust — and support sustainable evolution.

I help founders, creators, and conscious businesses bring their vision into form through experiences that feel aligned, intuitive, and true to their essence. Using emotionally intelligent UX/UI, purpose-led branding, and a touch of cosmic perspective, I craft digital spaces that inspire trust — and support sustainable evolution.

Vision

Design as a Catalyst for Change

My vision is simple: to empower soul-driven businesses by uniting beauty and intention. Through a holistic blend of aesthetics and strategy, I shape experiences that stir emotion, foster connection, and elevate purpose. By aligning with your values — and even your stars — we co-create brands that don’t just stand out but stand for something.

My Journey

My Journey

From Childhood Education to Experience Design

From Childhood Education to Experience Design

Before entering the design world, I spent over five years nurturing growth and emotional safety as an early childhood educator in Switzerland and Germany. These formative experiences taught me how to build environments rooted in empathy and purpose — a foundation that still shapes my creative work today.

My shift into digital design came from a deep curiosity about how people engage, feel, and connect online. I found myself drawn to the synergy between intuition and logic — merging thoughtful design thinking with emotional resonance. Whether guiding users through a wellness site or visually articulating a brand's soul, my work seeks to feel as good as it functions.

Today, I partner with mission-led entrepreneurs to translate vision into form — with intention, clarity, and meaningful impact.

Before entering the design world, I spent over five years nurturing growth and emotional safety as an early childhood educator in Switzerland and Germany. These formative experiences taught me how to build environments rooted in empathy and purpose — a foundation that still shapes my creative work today.

My shift into digital design came from a deep curiosity about how people engage, feel, and connect online. I found myself drawn to the synergy between intuition and logic — merging thoughtful design thinking with emotional resonance. Whether guiding users through a wellness site or visually articulating a brand's soul, my work seeks to feel as good as it functions.

Today, I partner with mission-led entrepreneurs to translate vision into form — with intention, clarity, and meaningful impact.

Experience at a Glance

Birth of ArtsyAleksDesigns

Graphic Designer

Launched my freelance design journey after graduating, supporting early-stage brands with visual identities, and content. While the momentum was promising, I soon pivoted into a full-time role to deepen my skill set and industry experience.

2021
2021
2022
2022
Artiva Sports & The Marketer - Full Time

Graphic Designer

Designed across print, digital, and brand formats. Built strong foundations in visual storytelling, concept development, and fast-paced execution.

Rise Ritual & Trundl - Freelance

UI/UX Designer

Led user journeys and design systems for MVPs, balancing efficiency with depth to meet goals under tight timelines.

2023
2023
2023
2023
Present: Kurve - Freelance

UX/UI & Marketing Designer

UX/UI & Marketing Designer

UX/UI & Marketing Designer

Crafting intuitive interfaces, high-converting user flows, and brand identities for apps, websites, and digital campaigns. Every project is built to delight — and deliver.

Bounty - Freelance Contract

Social Creative

Researched and produced content that enhanced engagement for a pregnancy tracking app, blending user empathy with strategic storytelling.

2024
2024
2025
2025
Studio Rebrand: Soul Meets Strategy

Founder & Creative Director

Founder & Creative Director

Founder & Creative Director

Unveiled my rebrand to fully embody a soulful and strategic design approach. Introduced the Astro Branding Kit — offering cosmic insight as an optional, empowering tool. I now partner with conscious businesses to create digital experiences that feel aligned, flow with purpose, and spark meaningful growth.

Ready to Take the Next Step?

Ready to
Take the Next Step?

You don’t have to navigate this alone. Whether you’re seeking clarity, confidence, or creative alignment: I’m here to walk with you.
Let’s co-create something meaningful.

©Aleksandra Janicijevic

All rights reserved

j.aleksandra@live.de

Lisbon - PT

©Aleksandra Janicijevic

All rights reserved

j.aleksandra@live.de

Lisbon - PT

©Aleksandra Janicijevic

All rights reserved

j.aleksandra@live.de

Lisbon - PT