Brand Design
Glo Co. - Clean Beauty Branding
A clean and glowy brand identity for conscious consumers and skincare minimalists.
Glo Co. is a conceptual skincare brand rooted in vegan values, organic ingredients, and eco-conscious practices. The brief challenged me to design a glowing identity that felt both modern and nurturing—reflecting purity, softness, and sustainability. This case study shows my ability to balance commercial appeal with brand ethics, ideal for businesses looking to shine without greenwashing.
Year :
2022
Industry :
Skincare
Client :
Creative Brief from The Society Three
Project Duration :
1 week
PROBLEM :
Clean beauty brands often fall into generic, pale aesthetics that fail to stand out or emotionally connect with their audience.
SOLUTIONS:
I created a fresh, youthful, and luminous visual identity using soft gradients, organic shapes, and a clean typographic system. Every design choice communicates transparency, health, and calm. The logo evokes a sunbeam and drop of oil, symbolizing inner and outer radiance.
CHALLENGE:
Communicating brand trust and innovation within the crowded beauty market, without sacrificing softness or femininity.
SUMMARY:
Though this project came from a structured online brief, the process mimicked that of real-life branding work: from moodboarding and audience insight to typography and packaging mockups. It shows my capability in crafting emotional, ethical, and memorable brands, especially for eco-forward and beauty-conscious audiences.
